Have you ever been part of a team who was supposed to coin something, a name, an image, a story? If you haven’t, you will see in the following lines the story of the Changemakers’ Team trying to find their way through the multitude of great ideas (and bitter criticism). If you have had such an experience before, you’ll find it encouraging and amusing to know that we, too, had to go through the same painful but exhilarating process.

First of all, we had a great battle to fight when the issue of the tag line arose. What is entrepreneurship? [Brainstorming] What do we want people to feel when they see our project’s name and tagline? [Brainstorming] What are the key concepts, the key words that define social entrepreneurship? [You guessed! Brainstorming again…] After a long night, after working in groups, after debating and discussing, we saw the light at the end of the tunnel:

Changemakers. More than just business. Social impact.

(Applause and standing ovations for that who voiced these words).

Morning came. Time flied. We still didn’t have any posters. What to do? Meeting after meeting we debated and argued and listed our ideas. In the end (the team being too tired to argue some more), we all agreed that we should make some comics.

The first poster was easy to imagine and express. After all, changemakers are the ones who will change the world. The pinwheel is the symbol of change. The main character, Hank (who got his name from cHANgemaKer), and the pinwheel will make the world a better place by “Releasing the wind of change” and by “Putting the change in motion”.

Then another great idea came. EntrepreneurSHIP. How about a ship for our next comics? Again, the protagonist is the faaaamous Hank (you’ll see him for sure on all the walls starting with next week). Social entrepreneurship is about making a change in your community, and we all know the environment is a part of that, whether we like it or not. Consequently, Hank manages to combat pollution with the help of our dear pinwheel (becoming a very successful entrepreneur and helping his peers at the same time). Nice, huh?

Finally, Hank encounters another problem. Ready to turn every issue into an opportunity, he gets rid of his flat tires and with the help of the pinwheels (once again) off he goes, on the road to SOCIAL ENTREPRENEURSHIP. (That is, to our Conference and Spring School).

We know Hank is a stud, but what’s your favorite one?